Methodology

Our carefully curated insights teams guide clients through a series of design, methodology and platform choices to create the optimal project to deliver the optimal result.  We relish the opportunity to find hard to reach audiences, work within tight timelines, making every effort to fulfill the insight needs of our clients.

 

Often, a single method cannot deliver the perfect solution on it’s own, so we often recommend combining methods into a hybrid approach from a diverse and thorough menu of options:

  • One-on-one Interviews
  • Group Discussions
  • Ethnographies
  • Shop-alongs
  • Intercepts
  • Ideation Sessions
  • Diary studies
  • Customer forums/advisory panels
  • Usability research
  • Mobile research